-Accessible text on a variety of contexts for public engagement of science that may interest and inform both scientists and communication and media scholars -Works as a supplemental text for science communication courses and media communication courses, and will be of interest to individual readers in the sciences and general readers -Has the most comprehensive non-technical coverage of these timely issues, including new media forms such as social media and children's entertainment

-Accessible text on a variety of contexts for public engagement of science that may interest and inform both scientists and communication and media scholars -Works as a supplemental text for science communication courses and media communication courses, and will be of interest to individual readers in the sciences and general readers -Has the most comprehensive non-technical coverage of these timely issues, including new media forms such as social media and children's entertainment